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Times have evolved and the consumer doesn’t want to adopt a brand passively. We build interactive games and contests to entertain and position your brand in a more creative way, generating an appealing highlight and customer/brand/customer feedback.
Oriented to:
c) Publicity Companies;
b) Media Companies.
-We build games to entertain, because while you entertain your potential customer or consumer, you set a hallmark, generate an exchange: entertainment for brand, and brand for fun.
-Only a game is not enough, we must generate a feedback. This is why we create contests, where the agency or Media Company can compile interest data though amusement, inviting the potential customer to take part in contests and providing the possibility of wining prices, etc.
-games are built based on the product/event concept, to generate a communication system.
There is also advertware or free programs, which are a powerful communicational tool allowing you to introduce the brand image in an entertaining fashion by downloading programs, which is totally accepted by the used in exchange of a useful tool. Each and all free applications can be branded to maximize the brand’s image.
A clear example is TVtoon, developed by New Virtual Media. This tool allows the user to have a fully-updated last-minute grilled view of cable channel programs, as well as programming alarms for favorite events.
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